IT innovation management
Playful towards new ideas: "Digital Innovation Game"
The "Digital Innovation Game" playfully leads to new products/service offerings or digital business models. It is based on the gamification method, in the form of competitive team play.
This is how our "Digital Innovation Game" works
The game is controlled through a digital, interactive app, using the City Map of London as the game interface. As teams navigate through various locations on the London City Map, they receive knowledge prompts and tasks. They must communicate with customers to identify their specific needs. Teams have the option to seek advice from specialists internally or externally, or take out an "Innocoin credit" from the game bank.
A game session lasts one to two working days, depending on the tasks. The outcome at the end of the game should be a new, creative digital product/service, or a completely new business model.
For solving the innovation challenge, the teams have integrated communication channels such as video conferencing and chat tools, as well as the asynchronous medium of email at their disposal. Through these channels, dialogues are conducted with prospective customers and subject matter experts.
An expert jury evaluates the presented ideas. The Innocoins earned during the individual game phases, along with those awarded by the jury, determine the best innovation idea.
The four phases of the "Digital Innovation Game"
1
Knowledge Test:
- Innovation Management
- Creative techniques
- Market/customer target groups
- Digital transformation
2
- Determination of customer needs
- Player exchange option
- Query wheel of fortune for business models
- Further development of selected business model
- Idea check via corporate crowd
- Interim presentation
3
- Option Deployment Specialist
- Option Innocoin credit
- Elaboration of rough concept
- Gathering customer feedback
- Decision on "stop or go" for the idea
- Interim presentation
- Shakeout for the Idea
4
- Option player exchange
- Option expert use
- Presentation to a jury
Management by IT
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Cockpit Consulting has 10 years of experience in companies specializing in software development, the consumer goods industry, the energy sector, or organizations in the education sector
